In Cameroon, poor rural woman suffer inequitably from preventable, ill-health and death due to maternal related causes with maternal mortality at 596/100,000 lives birth (WHO,2016). These rural women, especially those with no formal education, make up the majority of the deaths. Most of the interventions currently being delivered do not address their needs. This results in a low demand by these women for, antenatal care, skilled birth deliveries and family planning. The existing mobile applications currently revolutionizing maternal health care have reported challenges by non-literate populations. Our innovation is a low cost accessible mobile app called “bornfyne”.
Bornfyne is a local spoken language in Cameroon which means, safe delivery. Bornfyne app is built within an online web based platform for providers called the Pre-Natal Management System (PNMS). Bornfyne uses graphics that take local reality into consideration to help pregnant women especially the non-literate group to easily communicate with their providers, especially the non literate groups whom otherwise may not be able to reach out to providers by a simple click on their phone. It also uses local dialect to tailor family planning messages to targeted groups of population using social behavioral change approaches and uses geographic information systems which utilizes geo navigation to reach out to pregnant women during emergencies